On October 12, 2009
Not in Sales? You Still Need an Elevator Pitch
The elevator pitch – the ability to sum up what you’re selling in the thirty seconds it takes to travel a few floors – is usually thought to be the province of skilled salespeople and polished job seekers, but if a post by Jodi Glickman Brown on the HBR Conversation Starter blog is right, everyone who has a career and attends the occasional cocktail party needs one. That means you, Gen Y non-salespeople. She argues that: Your personal 30-second spiel about who you are, how you’re different, and why you’re memorable is arguably more important once you’ve landed that great position or won the support of investors and now interact with senior colleagues and important clients regularly. A managing director…
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