On September 22, 2009
Novartis Chip Implant Texts Your Phone When You Need Another Pill
Novartis implanted computer chips into the shoulders of 20 patients taking the blood pressure drug Diovan; the chips sent text messages to their cellphones when it was time to take the next pill. The experiment was designed to improve “compliance.” (Lousy compliance is the phenomenon of patients receiving prescriptions but not filling or taking them — thus costing Big Pharma sales.)
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