On October 13, 2009
Omnicom, Interpublic Won’t See Daylight on Revenues Until 2010, Say Analysts
Things still don’t look that great for Omnicom and Interpublic, according to analysts at Jefferies & Co., despite upbeat prognostications from some in the ad biz that we’re about to turn the corner. The note raises a structural problem for agencies: Clients set their budgets in annual cycles, thus agencies are always behind the curve in a recovery.
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