Payless, Trader Joe’s Break Away from Other Retail Brands
What retail brands are making an impression on consumers today? According to the Breakaway Brands study, the two most prominent are Payless ShoeSource and Trader Joe’s. Landor Associates, a strategic brand consulting and design firm, placed Payless in the number six slot on the Breakaway Brands list and Trader Joe’s in number 10. All names on the list have enjoyed steady, quantitative growth in their impact, which Landor weighed by analyzing brands exhibiting the greatest increase in strength from 2005 to 2008 in Young & Rubicam Brands’ BrandAsset Valuator, an ongoing, consumer-based study. Each, Landor stated, can attribute its increased strength to an acute ability to perceive, capitalize on and even create trends while remaining true to a core brand…
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