On October 22, 2009
Pfizer’s Viagra Shows Signs of Flagging: Sales Down 6%
Pfizer’s Viagra recorded a 6 percent sales decline, to $466 million worldwide. It wasn’t just foreign currency headwinds: The decline was 14 percent in international sales and 1 percent in the U.S. Until now, Viagra has been an almost unstoppable growth machine for Pfizer. The company regularly put the price up — sometimes twice a year — and netted more dollars per quarter as a result.
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