On October 13, 2009
Print Publishers Sense Big Opportunities From Mobile
New York City, Magazine Publishers of America Innovation Summit It is looking like 2009 will prove to be the year that print publishers came to realize that mobile platforms are critical to their futures. According to a recent study by the Audit Bureau of Circulations (ABC), roughly 70 percent of publishers are devoting more attention to the mobile market this year than last, and over 80 percent believe that their users will rely more heavily on mobile devices to access information over the next three years. The ABC study also contained the following findings: Almost three-quarters of senior executive respondents either have a smart phone application in production now (17 percent) or are planning to develop one in the coming…
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