On September 10, 2009
Publicis Plays Catch-Up With Unilever Mag Acquisition; Operating Leverage is Key
Some clarity is beginning to emerge as to why exactly Publicis — whose dominant client is Procter & Gamble — bought Unilever’s Pour Tous Vous Dire web site and magazine in France. It’s all about the operating leverage provided by owning the media your clients are buying.
0 Comments