On October 14, 2009
Q3 Preview: Revenues, Not Earnings, Will Be Agencies’ Key Measure – and They Will Be Down
As we enter the Q3 2009 earnings season, many publicly traded agency holding companies — Interpublic, Omnicom, WPP, Publicis and MDC Partners — will report increased “earnings” of one form or another. But Joe and Josephine Cubicle should ignore those numbers in favor of a much better measure of ad agency health: Old-fashioned revenues.
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