Recessionary Shift in Medication Purchasing Favors Supercenters
Drug stores have been shifting strategies to become more proficient providers of health services based on their pharmacy operations, but the recession may be complicating their efforts. A new report from Information Resources Inc., a Chicago-based marketing firm, demonstrates that consumers have significantly changed their medication shopping habits in the economic downturn due to factors including drug prices and insurance reduction and elimination. Before the recession began, more than 63 percent of consumers bought medications at drug stores. The drop off to the next most popular channels was huge, down to nine percent for grocery stores, seven percent for supercenters and six percent for discount stores. The recession changed all that. Now just over 35 percent of respondents report that…
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