On October 1, 2009
Saatchi Sued Over “Terror Marketing Campaign” for Toyota
A California woman has sued Saatchi & Saatchi for an offbeat PR campaign for Toyota in which, she alleges, she was terrorized by a fictional English football hoologan who insisted — via email — that he was going to show up at her house with his pitbull and crash on her sofa while he avoided the police.
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