On September 8, 2009
Sears Adopts Its Own Blue Light Special as Retailing Distinctions Fade
Sears and Kmart are getting more alike all the time. Sears has begun running hourly promotions in its stores, reminiscent of the Blue Light Specials that Kmart ran for years in an iconic marketing approach it has tried to revive with limited success. Announced in an email blast from Sears, the 1 Hour Specials were an important element in the company’s Labor Day weekend promotional strategy and provided New Offers Every Hour, the content promised, but were strictly In-Store Only. However, they weren’t new for the holiday. Sears Holding spokesman Tom Aiello told Bnet: Sears has been running these one-hours specials for a little over a month. They are being kept up because of the strong customer response we’ve received…
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