On September 23, 2009
Should Online Journalists Bear Responsibility for Their Traffic?
As many of you know, this is Advertising Week in New York City, a non-stop, wall-to-wall extravaganza of advertising and media industry navel-gazing — which found me, late this morning, at a panel titled “Traditional Journalism in the Digital World.” Sponsored by AOL, it featured three journalists at AOL properties, exemplars of the shot-in-the-arm AOL is giving the journalism business. But to me, you haven’t really made the transition until you’re actively engaged in and responsible for building your traffic, and also in tracking deeper analytics that tell you how much attention your audience is paying to your content. I’m thrilled that a model is being built by AOL for 21st century journalism, with no legacy costs, like desks and…
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