Southwest Adds $10 One-Way “Early Bird” Fee
In an apparent effort to raise revenue, Southwest Airlines is offering a $10 one-way “Early Bird” fee for regular customers who want priority boarding. Customers would pay $20 round-trip for the service 36 hours before the flight is scheduled to leave. (Without it, customers have to check in 24 hours ahead to be assigned group boarding.) Fliers already using Southwest’s Business Select or Rapid Rewards A-List will already have the service included. Those familiar with Southwest will know that the airline doesn’t offer reserved seating. While the Internet seemed to be filled with bloggers steamed about the new fees, some viewed it as an inevitable part of flying in a recession. And Southwest is standing by its “no hidden fees” stance — I suppose because…
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