On November 2, 2009
Starbucks Seller Takes Via Discontent to PostSecret
PostSecret is one of my favorite non-work-related blogs. People express their secrets in post card form and mail them anonymously to be posted on the site. Usually the secrets have nothing whatsoever to do with the food industry, but this week I was thrilled to see a secret about Starbucks (SBUX) Via instant coffee, which recently launched nationwide. The gist of the secret is that some anonymous coffee seller is disgusted with him or herself for having to lie to customers and say he or she loves “this instant coffee $#%t” (I used Photoshop to blur the swear word in the image posted here; it’s clearly legible in the original at PostSecret). When Starbucks was doing its taste test challenge,…
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