On September 14, 2009

Taylor Swift, Kanye West and the Primitive State of Capitalizing on Viral Video

No. The embedded clip above isn’t of Kanye West engaging in one of the most noteworthy public disses ever, which happened last night at MTV’s unfailingly controversial Video Music Awards. That clip shows West taking the mike from female video award winner Taylor Swift, and proclaiming that Beyonce, actually, had done one of the best videos ever. Swift is stunned into silence, as the crowd gives West a Bronx cheer. It’s the kind of moment that sends you running to YouTube the second you hear about it, in this case, only to be disappointed. As Peter Kafka points out, where MTV is concerned, the absence of the official clip on YouTube is s due, specifically, to a lawsuit between…

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