On September 9, 2009
Thanks to Google, the Micropayment Era Is Closer
In the long and torturous online content debate over free vs. paid, one of the more attractive, if theoretical visions involves the emergence of a micro-payment platform that would allow content sites to collect small fees from users in return for access to premium content. This elusive vision appears one giant step closer to reality tonight with the news that Google is developing just such a platform and that it expects to launch it — inside Google and out — within a year. In a response to an RFP by the Newspaper Association of America (NAA), the search giant describes its plan “to create a simple payment model that is painless for users….(and)…a successful e-commerce platform for publishers.” The company…
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