On September 8, 2009
The CW Takes to the Skies to Promote New Series
With all of the talk about integration of TV and digital, I was struck by this bit of old-school promotional weirdness over the weekend on the beaches along the South Shore of Boston: a single-prop airplane hauling a banner promoting the CW’s new version of “Melrose Place” and “The Vampire Diaries.” Why this was a good place to promote these series puzzles me — it’s not as though the South Shore, which includes the small beach communities of Humarock and Green Harbor is a hotbed of population, or the youth market these series want to attract, even on Labor Day. (Green Harbor’s population is a modest 2,400 according to the 2000 census.) But there the plane went, on both Saturday…
0 Comments