On August 26, 2009
The New Backlash Against Online Buying
After about a decade of hearing that buying online is the buyer’s utopia, a growing number of consumers and businesses alike are finally screaming: ENOUGH! Two polls recently revealed that while people are willing to shop online, when it comes to BUYING, they much rather speak with a human being. The first poll (from Harris Interactive) revealed that more than three quarters (77%) of online shoppers say they’d like to “have contact with a real person before they make a purchase.” Note, that people don’t mind shopping online, but when it comes to BUYING, they want a real person. The second poll from the market research firm GfK Technology (and co-sponsored by Brightkite, a mobile social networking service) revealed that…
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