On August 25, 2009
The Power of Assigning Dollar Values to Website Behaviors – Jason Burby
In this video interview web analytics expert Jason Burby explains why being able to assign dollar values to various behaviors on your website helps you prioritize what you feature and how you sell your products and services to get the highest ROI. This task of assigning dollar values is also known as monetization. If you don’t assign value, he says, you risk leaving money on the table.
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