On September 10, 2009
The Scientific Guide to Better Decision-Making
As even the newest member of the office team can tell you, almost all jobs involve making decisions. Quality decision-making and doing well in business are nearly one in the same thing, but exactly how do we make good decisions? School can teach you to handle metrics and data, as well as different methods for sifting trough numbers to find what’s relevant, but this rational approach to decision-making leaves out one important factor: the human brain. Turns out (and this is no surprise) we’re not 100 percent dispassionate animals, at least according to Jonah Lehrer’s new book How to Decide discussed at length recently on blog Boing Boing. But the book — which aims to make the latest neuroscience on…
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