On August 20, 2009
The Single Most Important Thing Your Headline Must Do
Imagine you’re going through your RSS reader and skimming the headlines as you sip your coffee, thinking about the busy day ahead.
You have an early presentation, lunch with Sue, a meeting at 2:30 and a call at 3:10. You promised the wife you’d pick up chicken for supper and then there’s that new DVD […]
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