The State of the Magazine Industry
Magazine publishers have had the comparative luxury of sitting back and watching the long, slow-breaking tsunami that is the web pummel the newspaper industry for long enough now that they somehow seem better positioned to survive their own gathering storm. That, at least, is one impression from this week’s first-ever Innovation Summit held by the Magazine Publishers of America. There’s less panic here among executives than sorting through of various strategic alternatives. The consortium concept, as pushed by Journalism Online (Steven Brill), turns out to have competition, according to John Squires, Executive Vice President of Time, Inc. “We’re talking to a the various players,” he told the convention, “There may be five or six such options out there, which is…
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