On October 21, 2009
The Upside of Turbulence: How Innovation Saved Nokia
Don Sull teaches “International and Strategic Management” at the London Business School. His new book is The Upside of Turbulence: Seizing Opportunities in an Uncertain World. In the first part of our discussion last week, we discussed what “turbulence” is and how some firms have taken advantage of it to become industry leaders. This week, we’ll hear about how Nokia and others have survived turbulent times through a willingness to reconsider even their core business. BNET: You’ve mentioned “active inertia” [the tendency for companies to intensify the activities that worked well for them in the past] as something that has led to great problems in the face of turbulence and different types of competitive threats. Could you give us an…
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