Third Parties, Different Developments with A&P, Safeway
One way retailers have been rolling with the economic punches over the past few years has been by launching marketing programs with third parties that have developed new kinds of promotional strategies. Relationships with third parties can work out well or badly depending upon circumstances. Among the innovations that promotions companies offer retailers, electronic coupons are having a big impact as stores look for new ways to draw – and hold – customers, and consumer products manufacturers test methods of targeting promotions more cost effectively. Among the latest company’s getting involved, A&P has struck a deal with Zavers, a digital incentive management firm, to tempt customers of its namesake, Food Emporium, Super Fresh and Waldbaum’s supermarkets with electronic coupons tied…
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