On September 25, 2009
Three Tiny Changes That Drive Success
Are you willing to send 30 seconds to make yourself wildly more successful? If you make these three tiny changes in your internal dialog, you will immediately and automatically find it easier to sell. Prospects will warm to you, and you’ll find it easier to develop all opportunities, big and small. Sound too good to be true. It’s not. I’m serious. Here are the three tiny changes: CHANGE #1: Describe what you’re selling as a “verb” rather than a “noun.” For example, suppose you’re selling for an industrial glue manufacturer. If you think that your job is to sell “glue” (a noun), you’ll talk to the customer about product features. If you think your job is to sell “gluing” (a…
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