Toys”R”Us, American Eagle and Others Bet on Pop-Up Stores
Pop-up stores during the holiday season, while not necessarily a new concept, are gaining extra traction this year. Major chains and boutiques alike are selling items in temporary stores in high-traffic areas to make an extra push when retail sales are forecast to come out slightly up at best. Like any other industry, retailers are looking to scrape out the most favorable financials they can at the lowest possible cost. What these pop-up locations provide are outlets that will garner high foot-traffic numbers without the expensive real estate costs associated with a permanent store. Ironically, Toys”R”Us, one retailer that is going pop-up crazy during these holidays with its 350 Holiday Express units, already operates its own base of 600 stores…
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