Toys”R”Us Joins Walmart, Kmart in Holiday Exclusives After Thwarting Macy’s
Getting its own exclusive kids deal going for the holidays, Toys“R”Us is partnering with LEGO Systems in establishing “Bricktober,” a month-long event at the retailer’s stores across the United States and online, saluting the bricks that kids still use to build skyscrapers, planes, trains and even intergalactic warships. Toys“R”Us will offer weekly deals on LEGO products through in-store boutiques, special events and collectible exclusive LEGO bricks, while supplies last. That final point is important. Retailers lately have been turning to short-term sell-through special events – such as Wal-Mart’s $298 computer – not only to ensure a little excitement, but also to gain more control over their cost and the inventory associated with them. A season-long promotion, if it works, risks running…
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