On September 22, 2009
Viacom Did Find One Cool Way to Leverage That Kanye West Moment
I’m posting right now from a panel at Mediapost’s OMMA Global Conference, where someone just pointed out a way that Viacom, did, in fact, leverage Kanye West’s, um, “interruption” at the MTV Video Music Awards earlier this month. Not surprisingly, it’s an old-media example, but it’ll do: MTV sister network Comedy Central ran an episode from earlier this year which skewered Kanye West — and ran it over and over for two hours. The episode, “Fish Sticks,” contains some not-safe-for-work language (shocker!), but to briefly recap, (yes, there is actually an entire Wikipedia entry devoted to this episode), here it is: In the episode, Jimmy writes a joke that becomes a national sensation, and Cartman tries to steal the credit….
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