Walmart Casts Wider Its Health and Beauty Web
Walmart’s just-announced expansion of health and beauty products online is two moves in one as it reinforces ongoing initiatives to make its personal care business more competitive even as it bolsters health maintenance initiatives. Walmart plans to include “thousands” of top-selling items from national brands like Neutrogena, Pampers, L’Oreal, Colgate, Pantene and Gillette in its health and beauty care service expansion, promising consumers low prices on their favorite products. And when Walmart promises low prices, it usually means lowest, at least on average, which is another way of telling folks that they don’t have to bother shopping around to feel like they’re being good consumers, they just have to shop Walmart. In announcing the new effort, Kelly Thompson, Walmart.com’s chief…
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