What’s the Outlook for the Media Business? Read Here.
One media publication worth looking through this week is Mediaweek’s annual Media Outlook report (yes, boys and girls, I once worked there). It doesn’t necessarily tell you anything you didn’t already know — that basically right now the medium whose business model sucks the least is considered a winner — but, as it combines reportage with aggregated numbers from sources including parent company Nielsen, media investment firm Veronis Suhler Stephenson, media agency Zenith Optimedia and PricewaterhouseCoopers, it presents a comprehensive view of how the media business is going to look next year. You are better off reading the whole report, but here’s a Twitter-style recounting of how each medium is going to do: Broadcast TV: Right now nothing matters as…
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