On September 28, 2009
                
             
                  
                        
                           
                      
                                                                
                               
                               
                               
                                
                                                            What Constitutes Marketing Aptitude?
Most managers, executives, CEOs, board directors, you name it, have no idea what constitutes marketing aptitude. Marketing’s one of those allusive functions that few understand, so how would you know what to look for in a highly qualified marketer? Well, it probably takes on to know one.

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