On February 18, 2011
When a Formula 1 Racer Isnââ¬â¢t a Pickup Truck: Why Ford Tangled with Ferrari over the F-150 Name
Ford may look petty for siccing its lawyers on Ferrari’s new Formula 1 race car, the ââ¬ÅF150.ââ¬ï¿½ But you don’t mess with a big company’s core brand — in this case, Ford’s F-150 pickup.
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