On October 16, 2009
Where’s the Online Monetization Strategy for Balloon Boy?
All day long, I’ve been wrestling with the fact that BNET Media hasn’t yet capitalized on the Balloon Boy phenomenon. (The entire Balloon Boy clan is pictured below.) In case you haven’t noticed, BB is everywhere — except, of course, in the balloon that gave him his new moniker in the first place. But there’s one thing that hasn’t happened in the media concerning Balloon Boy: to date, no one has bought the keyword on Google. Sooooobbbbb! And this, even though Balloon Boy has: Increased page views on Denver’s 9News Web site from an average one million per day to 4.6 million. Become the number three and seven trending topic on Twitter, depending on whether or not you use the…
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