On September 23, 2009
Why Smart People Fall for Business Fads
Charlatans exist. That’s no surprise. If people want to give good money for dodgy advice, there will be plenty of people who are happy to take it.. The mystery is why o many smart people fall for quack doctors, snake oil salesmen and dodgy business gurus. Even as we part with our hard earned cash we know, in our hearts, that the quack doctor is quacking like a duck. But still we hand our money over. Some gurus are genuinely good and insightful, at least in one area. But many are charlatans. In the business world, gurus are attractive for three reasons: Business is getting harder and more complicated, so anyone who appears to offer a simple solution (or…
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