On September 16, 2009
WPP Chief Sorrell Agrees That Enfatico “Went Wrong”
WPP chief Martin Sorrell agreed in an interview with Forbes India that his Enfatico experiment went wrong. Although Sorrell doesn’t explicitly say that Enfatico is dead as a concept — in fact he suggests the standalone agency model will only become more relevant in the future — the way he answers the interviewer’s questions suggests that he no longer regards Dell’s custom built one-client shop as an agency, but simply as a large piece of Y&R.
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