On November 5, 2009
WPP in Talks to End Patterson Suit; Pact Could Head Off Embarrassment for CEO Sorrell
WPP is in talks to settle its suit against Pacific Equity Partners over the acquisition of Australia’s famous George Patterson agency, the shop that gave the world the “It’s a big ad!” spot for Carlton beer. A settlement would avoid a March 2010 trial, The Australian reports. A deal would extract WPP from several potentially embarrasing scenarios, one of which embroils the global head of Y&R Brands.
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