On June 8, 2010
How Dana White Built a UFC Empire with Social Media


When the media refused to cover the Ultimate Fighting Championship, the league cultivated its own massive following through grassroots social media rapport. Now the UFC is the fastest growing sport in the world, and…
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On June 8, 2010
How Your Graphic Designer Can Hurt Your Conversion Rate, with Tim Ash (7:05)
In this sometime crazy video interview -- subtitled "Shoot our graphic designer in the head to improve conversions" -- landing page conversion expert Tim Ash explains how graphic designers often get in the way of the conversion on a landing
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On June 8, 2010
What Microsoft Doesn’t Get About Smartphones
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On June 8, 2010
Lilly’s Plan to Launch “Branded Generic” Drugs: A Blueprint for Lower Profits
Eli Lilly (LLY) is going into "branded generics," just like Pfizer (PFE) and Abbot Labs (ABT). In theory, this is an attractive idea. Consumers may well want to pay a premium for Lilly's version of Cialis rather than a generic
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On June 8, 2010
Hormones in Plastic Water Bottles
Researchers in Germany believe that plastic water bottles pose a health risk to consumers. During their analysis, they “found evidence of estrogenic compounds leaching out of the plastic packaging into the water.” When compared with glass bottles and…
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On June 8, 2010
Drew Gerber Speaks on PR and your Brand
As part of my interview series with “Thought Leaders,” PR guru and author, Drew Gerber from “Pitchrate.com” shares his wisdom with us. I’ve been following Drew online for some time, so I was pleased as punch that he agreed to
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On June 8, 2010
Where do I enter business purchases paid for by credit cards?
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On June 8, 2010
Small Business Optimism Up Slightly In May
The National Federation of Independent Business Index of Small Business Optimism gained 1.6 points in May with a reading of 92.2.
Although not a strong sign of recovery, it's going in the right direction. It is the best reading since…
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On June 8, 2010
When Data-Rich iPhone Meets Austere AT&T
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On June 8, 2010
Countrywide’s Foreclosure Scam: It’s Not the Only Lender Ripping Off Homeowners
B of A's settlement of charges that Countrywide cheated borrowers facing foreclosure should mark the beginning of a full-blown federal crackdown on mortgage lenders.
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