On June 3, 2010
Why Changing Your Name and Logo Is a Waste of Time
Agonizing over names and logos is what companies do when they can't or won't answer the questions that really matter. If your company is considering a rebranding, here are the 5 things you should be focusing on instead.
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On June 3, 2010
I Got Screwed – but Going to Court Wasn’t Worth the Cost
Michael Epstein's firm frequently signs contracts with other companies -- some of which have no intention of carrying out their side of the deal. His hard-won lesson? Suing for breach of contract often costs more than it's worth.
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On June 3, 2010
Is Debrahlee Lorenzana Too Sexy for a Sales Job?
Debbie Lorenzana is suing Citigroup on the grounds that she was fired solely because her bosses thought she was too sexy. What do you think?
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On June 3, 2010
Cable: Banking Reform and Red Tape Cuts will Rebuild Business Confidence
Business secretary Vince Cable lays out his plans to boost UK enterprise through red-tape cuts and banking reform. But his bigger ambition is to tranform the way we do business in Britain.
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On June 3, 2010
Business Brief: Setting Up a New Legal Firm
Employment law expert Rita Mehta answers a BNET reader's queries on what their former employer can do to stop them setting up a competitor.
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On June 3, 2010
5 Reasons Owning a Business in a Down Economy Absolutely Makes Sense
There’s a certain sense that during a recession, running your own business may not be a good deal. When things aren’t great, the idea is that you want a job where someone else has the responsibility of paying you. But…
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On June 3, 2010
Technology and You: Remembering Who’s the Boss
Today, technology is wonderfully ubiquitous. It runs our electric grids, keeps planes from crashing into one another, and puts the most treasured asset of all, information, at our fingertips. Yes, we are extremely fortunate that knowledge is…
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On June 3, 2010
5 Business Fundamentals I Learned the Hard Way
Two days ago I had the pleasure of being interviewed by John Caddell, founder of the Mistake Bank, for a podcast focusing on mistakes. That made me think about some of the things I learned that came from the…
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On June 3, 2010
10 Surefire Ways to Land More Customers
So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail.
What separates the businesses that starve from the businesses who feast?
For the answer, we…
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On June 3, 2010
Sales Quiz: Which Response Creates Competitive Advantage?
A competitive advantage is useless unless you know how to use it. Here's a sure-fire way to use your competitive knowledge in a sales situation so that you close the sale... and not the other guy.
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