On May 26, 2010

The Six Rungs of the Brand Persuasion Wheel | BTalk

[podcast] The conventional brand wheel goes some way to help evaluate the strength of your brand, but today we hear about a tool that taps more into the basics of human behaviour.

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On May 26, 2010

Does Diet Drug Alli Make Your Eyes Go Yellow? Why Glaxo Will Be Furious At FDA’s New Side Effect Warning

When the FDA started its inquiry, it believed it had 32 cases of liver damage associated with GSK's Alli. With the jury back, only 13 cases worldwide have been found: So Alli is arguably safer than the FDA thought it

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On May 26, 2010

5 Lessons From Apple’s Rise to #1 Tech Company

It's official: Today, Apple supplanted Microsoft as the most valuable technology company in America. Only Exxon Mobil has a bigger market cap. This caps a remarkable turnaround, a 13-year rags to riches story since Steve Jobs returned to the company

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On May 26, 2010

Ballmer Takes Tiller in Foundering Entertainment and Devices Division

There has been a reorganization at the top of Microsoft's entertainment and devices division: Its president Robbie Bach, who has been with Microsoft for 22 years, is retiring. Also departing is J Allard, senior vice president of

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On May 26, 2010

Kmart’s Unexpected Revival: The Fruit of Solid — and Basic — Discount-Store Retailing

Kmart has revived its fortunes -- not on flash or frantic investment, but on considered innovation and hard work. Consider: Kmart has returned three straight quarters of comparable store sales gains, even though its parent company Sears Holdings (SHLD) hasn't

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On May 26, 2010

Suicides at FoxConn Spur Apple, Dell, HP to Look Into Working Conditions

Apple, Dell and HP are all investigating the working conditions at a major Chinese supplier, following a rash of suicides at the plant, including one on Tuesday. Li Hai, a 19-year-old employee at Foxconn Technology Group in

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On May 26, 2010

The Best Sales Reps: The 80/20 Rule Revisited

The 80/20 rule stipulates that 20% of the reps are responsible for 80% of the revenue. Has the situation gotten any better over the past two decades?

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On May 26, 2010

Online Reputation Management for Local Businesses

Online reputation management has been critical for local businesses for as long as consumers have been researching businesses online. With the rise of blogs, social media, and review sites, not to mention continued innovation in local search and local discovery…

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On May 26, 2010

DoJ Looking Into Alleged iTunes Squeeze Play

The U.S. Department of Justice is reportedly investigating Apple over its efforts to maintain its dominance of the digital music market through its iTunes store. DoJ investigators are said to be asking major music labels and Internet

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On May 26, 2010

The First Modern 3D Porn Film Could Be A Smash — On Mobile Devices

Brace yourself -- Kama-sutra, the first modern 3D porn film, is on its way. While director Marc Dorsel and other adult industry big-wigs may have dreams of Avatar-like big budget openings, pornographers are going to have to think small to

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