On May 11, 2010

How Cornerstone Content Gets You Traffic and Subscribers

image of cornerstone in stone building

Blogs are great resources. They let you publish high-quality content quickly, efficiently, and inexpensively.

The problem is, the default functionality of blogging software makes it easy to show what’s new — but hard to show off the depth of…


On May 11, 2010

Top 10 CFO Myths

You know them as bean counters, human calculators, fraudulent embezzlers, or tight control freaks with no sense of humor. When it comes to CFOs, stereotypes abound. I've known dozens, and the only thing I've found to be true about those


On May 11, 2010

To Manage Better, Think Like a Terrorist

New research based on observations of counterterrorism experts in training suggests that your team will behave differently depending on whether they share an offensive or defensive mindset. To build a more effective unit, learn how to shift their perceptions.


On May 11, 2010

How To Sell During a Corporate Disaster

Four big deal sales gurus opine on the right way to go about selling when your corporate image is being pummeled with bad publicity.
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On May 11, 2010

How To Sell During a Corporate Disaster

Four big deal sales gurus opine on the right way to go about selling when your corporate image is being pummeled with bad publicity.
No tags for this post.


On May 11, 2010

What’s In a Name: More Than We Know

At the end of 2009, a blogger who writes under the name of James Chartrand made a big announcement: he is actually a she. Because of the trouble Chartrand (who is continuing to write under that name and has not…


On May 11, 2010

Greasing Online Gears to Boost State Government CRM

When politicians are campaigning, voters get close attention as prospective buyers and customers. After they take office, however, and are charged with actually running a government, how often do the elected officials maintain a real customer orientation