On May 6, 2010

How to Sell Without a Sales Pitch

image of lemonade stand

When you’re about to launch a new product or service, you need some buzz.

Sure, you can use your blog to mention your plans a few times leading up to the launch. You’ll probably ask some fellow bloggers…


On May 6, 2010

The Governance Challenge: A View From the Boardroom

In the post-Sarbanes-Oxley world, board members face multiple challenges that they must address if they are to fulfill their fiduciary duties. Having a former top corporate executive and experienced board member address these challenges provides a wonderful


On May 6, 2010

How to Set Winning Prices

Pricing can be a minefield. That's why many otherwise-savvy companies default to following their competitors. In a new book, two Wharton professors explain why businesses must make innovative pricing a priority.
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On May 6, 2010

Attraction Marketing: How to Stand Out

Upcoming Event: Birth of a New Guru

How do some CEOs become recognized experts in the media, in their industry and with their customers? And does this kind of attention help you take your company to the next level?

On…