On May 5, 2010
Why Online Marketers Didn’t Police Privacy While They Still Could
A new proposed online privacy bill is a problem that marketers have invited for years. Now that they got what they requested, going back to self-regulation is unlikely.
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On May 5, 2010
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On May 5, 2010
Time to Move Your Home Business?
Many entrepreneurs start a venture in their own home with hopes that it will one day turn into a viable business. In the early days of Google, co-founders Larry Page and Sergey Brin even set up a…
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On May 5, 2010
Holiday Inn Spends $100M to Appeal to White Dads
Holiday Inn will be spending $100 million on a new ad campaign that hopes to appeal to what it calls the core values of its customers; independence, self-knowledge, family-first, fulfillment and fun -- but the commercials look like they're appealing to Midwestern white families. The
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On May 5, 2010
It’s Viagra’s Birthday, and Pfizer Wants You to Get Your Lips Around This Party Blower
Pfizer (PFE)'s Viagra is celebrating an 11th birthday in Canada and a 10th in France -- and has made these suggestive ads to celebrate. The French TV spot shows a birthday candle that grows rather than melts, as a Barry
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On May 5, 2010
Wheego’s EV May be First Out of the Gate — and Then It Just Needs Buyers
A tiny Atlanta-based startup is planning to deploy its two-seat battery car as early as August. That's an advantage, but the Wheego Life is priced around the same as the better-known (and five-seat) Nissan Leaf.
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On May 5, 2010
ChangeThis: Issue 70
For your autodidactic pleasure, it’s the 70th issue of ChangeThis. Excerpts and links below.
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Living in a Bubble: How Speculative Mania in Home Mortgages
Underwrote the Great Recession by…
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On May 5, 2010
Recession? What Recession? Rolls-Royce and Bentley Sales Cut the Mustard
At $245,000, the Rolls-Royce Ghost isn't cheap, but it's cheaper than other Rolls-Royces. Bentley introduced less-expensive cars earlier. That helps explain why both brands are rebounding.
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On May 5, 2010
Google Needs to Escape From Its Ad Prison — and an Acquisition Seems Likely
Google want to sell e-books and rent video. Getting into the content business would make a lot of sense, but Google will need to acquire a company that really knows the business.
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On May 5, 2010
Unexpectedly, Pfizer and Merck Show That Mega-Mergers Can Work — At Least So Far
It's a truism you can hear from the corner office to the cubicle: "mergers create efficiencies." The Q1 2010 earnings results from two pharmaceutical companies that recently went through huge mergers -- Pfizer (PFE) acquired Wyeth and Merck (MRK) bought
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