On May 16, 2011

A Counter-Intuitive Approach to Making Complex Decisions

When we heard that Barack Obama had chosen to sleep on his decision to authorize the raid that killed Osama bin Laden, we were pleasantly surprised. After all, "sleeping on it" is exactly what scientific research would prescribe when facing…


On May 16, 2011

4 Ways to Prepare your Small Business For Summer

Summer brings about change in more than just the rising temperature. If you live in a “summer town” that relies on tourism, you probably already know to stock up on items and get ready for more customers. But in places

…


On May 16, 2011

Should You Pay Customers to Watch Your Ads?

From Yahoo to Pepsi, companies are beginning to reward viewers to induce them to watch--and share with others. A smart strategy? Or a fad that will fizzle?
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On May 16, 2011

Leading Across Borders? Don’t Change a Thing

Upon relocating to New York in early 1998, I asked a mentor who had made a similar move many years earlier for advice.

"The most important thing is to remember that you don't live in India anymore," he said.…


On May 16, 2011

How the Buddha Solved His Marketing Problem

image of the buddha

When you think of the Buddha, you don’t think of marketing.

At least I hope not.

The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money.

But…


On May 16, 2011

Why You Need to Be Careful with Price Promotions

Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren't negative on their own,…


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