On May 10, 2011

The Simple Sales Strategy that Boosts Your Bottom-Line

image of two starfish

Choice is a good thing.

Too much choice can be a bad thing.

It can confuse customers and cause them to abandon your sales process early.

So, what if you’re selling several (or many) products or services?

You know…


On May 10, 2011

How to Manage Your Boss

Most advice on managing up consists of lightweight tricks for manipulating weak-minded people. Not only will they not work with your boss, you can kiss any chance of getting promoted goodbye.
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On May 10, 2011

Wanna Sell Your Blog or Website? I Wanna Buy It

The strategy I use to manage my portfolio of websites is the following: I alternate between “buy mode”, where I look around for interesting websites and domain names to purchase, and “consolidate mode”, where I work on the websites I…


On May 10, 2011

Marketing Tips from Big Oil

The oil industry has done a masterful job of convincing the public that they have nothing to do with rising oil prices. How you can learn from their marketing spin.
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On May 10, 2011

How to Turn a Press Release Into a Marketing Campaign

microphoneSo your company has a big announcement to make.  You’ve released a new product, added a new service, published an eBook, or launched a webinar series.  Awesome!  Time to tell the world, so of course one of the first things…


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