On April 21, 2011
Linchpins, Part I: Turn Business on Its Head
These inspirational tales are plucked from a Seth Godin ebook that I downloaded late last year, Insubordinate: Linchpins Everywhere You Look, Vol. 1 (the book cover for Linchpin is to the left–different book!).
If you’re not familiar with the…
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On April 21, 2011
Will A Partner Help Build Your Business–or Destroy It?
Partnerships can be a great way to build a business, if you choose the right collaborator. Here are four signs to look for.
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On April 21, 2011
Customer-Centric Continuous Improvement
Improving customer value continuously is difficult in almost any organization. That's true partly because so many organizations are still organized around functional silos, which are managed to optimize their own performance rather than to deliver value to customers.
If…
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On April 21, 2011
7 Things You Don’t Have To Do Before Having Kids
Life doesn't have to end with parenthood. Even if your idea of fun involves sky diving.
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On April 21, 2011
Product Placement: An Ad Tactic That Has Gone too Far?
The new documentary, The Greatest Film Ever Made, is an inside look at how product placement works. Or is it just a canny way of "selling out"? In an interview with BNET, Morgan Spurlock explains.
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On April 21, 2011
AT&T Sees T-Mobile Merger Through Rose-Colored Glasses
The AT&T, T-Mobile merger is getting lots of attention. Arguments on both sides make sense, but only one side will win. Which side are you on, and why? Have you thought it through? I am not saying…
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On April 21, 2011
A Peek Behind the Curtain of My CRM Laboratory
I'll admit it -- I have a secret life. In addition to being a CRM reporter, I'm also a small businessman. A tiny businessman, in fact; my goofy, niche company grosses about $5,000 a year. We make…
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On April 21, 2011
5 Lessons From 2011’s Best Annual Report, and Why Yours Will Never Be As Good
Everyone knows how to read an annual report: You skip the glossy pages and flip right to the rows of numbers in the back, starting with the footnotes first. Well, not with Acuity's report.
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On April 21, 2011
Lexus and the Iron Chef: Make ‘Em Hungry, and Their Hearts and Minds Will Follow
Lexus is pushing hard for luxury brand identity, using the latest crop of TV chefs -- who are today's rock stars. And there's no reason to think it won't work.
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