On April 15, 2011
5 Quick Tips on Writing Press Releases That Will Get Read
Public relations seem to be falling by the wayside—when you can connect with your audience directly via social media and blogs, why bother with press releases? There are three reasons, actually, but when your overall goal is to stay in…
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On April 15, 2011
Top Ten Legal Mistakes Made by Startups
Your startup may have the greatest idea in the world, but it means nothing unless you've taken legal steps to protect your investment. A guide to not getting screwed.
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On April 15, 2011
The Most Important Startup Question: Wozniak or Jobs?
Ask yourself this question -- and create a plan based on your answer -- before you think about starting a business.
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On April 15, 2011
The Wrong Way to Handle Customers Who Badmouth You
Ever thought of bullying a customer to remove a bad online review? A bunch of doctors are using a similar heavy-handed approach. It's not working out so well.
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On April 15, 2011
How to Record Any Phone Call (With Some Advance Planning)
There are several effective ways of recording a phone call, provided you know in advance if it's going to be inbound or outbound. Here's how to tackle both.
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On April 15, 2011
Pivotal SFA Borrows From Clients, Bows to End-Users
CDC Software has upgraded its sales module, Pivotal Sales Force Automation, with enhancements that the company developed by borrowing from the best practices it observed in its clients, said Ehab Samy, director of product management for CRM…
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On April 15, 2011
Contango Lesson: How Koch Industries Raises Gas Prices
The chemicals and energy company doesn't speculate on the price of oil -- it manipulates it. How? By stockpiling crude until the time is right to sell.
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On April 15, 2011
Wendy’s Natural Cut Fries: Better Tasting, Yes. Natural, No
Wendy's CMO Ken Calwell would have liked the chain's Natural Cut Fries to be actually natural, but the realities of fast food intervened.
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On April 15, 2011
Forest Labs CEO Knows Nothing — Nothing! — About Illegal Drug Sales
Howard Solomon says he should not lose his job because there has been "no finding of knowledge or wrongdoing" on his part. That's not what the FDA said eight years ago.
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On April 15, 2011
You’d Better Give a Damn ‘Bout Your Bad Reputation, and Here’s Why
No, most corporate CEOs aren't Joan Jett. But somehow many of them keep acting as though they are.Executives at Transocean (RIG), forever associated with the death of eleven employees and the...
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