On April 13, 2011

Brains Agree: The Case for Website Usability Guidelines

This fascinating article by usability expert Todd Follansbee first describes how the brain processes information. From this he explains why carefully designed usability guidelines can boost your conversion rate by reducing 'noise' that distracts your customers from buying. No tags for this post.


On April 13, 2011

Cannot add American Express credit card account

Anyone else having problems adding an AMEX credit card account? My username and password is correct, but I continue to get "There was a problem connecting to your account. Please try again later."

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On April 13, 2011

Cisco Kills Flip Camera

Flip Camera, your fifteen minutes are up. Just a couple of years ago, it was the VW Bug of Camcorders. I got one. It was so cute, I wanted to hug it. Then Cisco bought Flip's maker, Pure Digital, for…


On April 12, 2011

Web v/s Offline Channels-Misguided!

Lately I’ve been listening to so-called marketing experts touting the values of online marketing as opposed to offline marketing. In defence of their position, they describe traditional marketing channels as the old and tired channels. Using survey results, they boast


On April 12, 2011

Designing for SEO

Tips for designing a great looking website and achieving a high level of search engine optimization.No tags for this post.