On April 7, 2011
Marketing Gift Certificates – Key Benefits And Strategies For a Small Business
Gift certificates are a great way to make more sales and increase customer loyalty for your business. The returns on investment can be great provided you focus on effective marketing strategies. First, let’s review what benefits a sensible gift certificate
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On April 7, 2011
HOW TO: Optimize Your Content for Social Discovery
David Sasson is the chief operating officer of Outbrain, a content recommendation platform that is based in New York. You can follow him on Twitter at <a href="http://twitter.com/davidsasson"…
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On April 7, 2011
The Masters: Why I’ll Be Watching My Competition From My Living Room
The Masters is the holy grail of golf -- where the best of the best compete. I didn't qualify but here's what I'll be looking for as I watch my fellow PGA colleagues this weekend.
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On April 7, 2011
Five Ways to Fail at Design
As much as the business world seems to admire design innovation these days, very few companies are doing it well. As the founder of a firm that helps businesses innovate, I've watched approvingly as design has gone from a niche…
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On April 7, 2011
Understanding the Language of Innovation
We all know innovation has its own anguage conventions, rich with revolutions, evolutions, ecosystems, and more. This may seem like a harmless dialect that simply reflects the nature of the work. Innovators, after all, are trying to communicate the promise…
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On April 7, 2011
Lots of Advice for Google’s New CEO
No matter what role you've held in a business before, being CEO is a fresh, new challenge. Here's what Larry Page, Google's new CEO, and all new bosses need to know.
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On April 7, 2011
The Two Essential Elements of Engaging Content
Recently, over at our new Copyblogger Facebook page, I asked a question:
What’s your biggest challenge when creating compelling online content?
I didn’t treat it as a poll with various challenges. I wanted pure unfiltered responses.
And the…
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On April 7, 2011
Stop Chasing the Wrong Priorities
Most of us spend way too much time going after the wrong things. If you want to be a happier, more successful leader, you need to make these three your priority.
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On April 7, 2011
Top 10 Management Myths
There are as many management myths as there are management gurus, academics, bloggers. These aren't just the most common, they're also the most mythical and the easiest to debunk.
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On April 7, 2011
Note to TV Nets: Steer Clear of Music’s Painful Path
New technology may be cool, but it can also be a double-edged sword. Different industries are starting to overlap, and even though the blending of different technologies can be very exciting, it can also be very confusing.…
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