On April 6, 2011

The Hitchikers Guide to Ecommerce Coupons

One of the perks of being an ecommerce blogger is I’m privvy to review copies of some excellent books. For the ones that are on-point ecommercely (hey, I take some creative license with the English language) they get a mention…


On April 6, 2011

The Myth of Perfect Conversion

Conversion expert Tim Ash explains why your conversion rate will never be 100%. He groups visitors into three groups: (1) Noes (the largest group), (2) Yesses, and (3) Maybes. Landing page improvement at best will reduce the size of the


On April 5, 2011

Trend: Kids-Free Restaurants

Food & Wine editor Dana Cowin recently tweeted about not being able to get a reservation at Palm Beach Grill because her party included 5 children. Olde Salty in North Carolina posted a sign saying "Screaming children will…