On April 1, 2011

Closing a Sale: Get What You Want in 7 Minutes

ClockBecause I am a marketing writer, a lot of prospective clients are somewhat skeptical that they need me.  Oh, I can write a white paper myself.  I am not paying someone to blog for my company.  I can write my


On April 1, 2011

RightNow Adds Sensitivity to Social CRM

Recently, a customer was using the Navy Federal Credit Union ATM and encountered some difficulty with his account. He whipped out his mobile device and tweeted to the world that he was having problems. You can probably


On April 1, 2011

What Gosling Could Do for Google – and Vice Versa

Earlier this week, James Gosling, best known in the tech world as the inventor of the Java programming language, revealed he had accepted an offer to work at Google. While his actual day-to-day responsibilities, and even his


On April 1, 2011

Usability Testing

My company’s vice president of engineering, John Maddalozzo, attended the South by Southwest Interactive (SXSWi) festival here in Austin a few weeks ago to learn all the cool things happening right now in technology. One of the panels he attended…


On April 1, 2011

Email Isn’t Dying. It’s Not Doing So Hot, Either

Email is the bane of many existences. Overflowing inboxes, spam and just plain more information than we can possibly process comes at us at the speed of light.à It's all too much to process for...
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